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Marketing Funnels Explained | Meanit WebDiamondAgency 076 602 5505 or 086 2510117 hello@meanit.ie Facebook Twitter Google Facebook Twitter GoogleMerchantryWebsitesBusiness WebsitesStarterMerchantryWebsiteeCommerceCharity WebsitesGuide to Building a WebsiteDownload FREE WebsiteDiamondGuideWebsite SupportMonthly / Quarterly Website SupporteCommerce Monthly Website SupportWebsite Audit and ReportDIY – Monthly Checklist to doSupport – Ask a QuestionOur WorkBlogAboutOur ProcessFAQsTestimonialsIn The NewsPodcastContact Select Page Marketing Funnels explained by Michael MacGinty | Jul 30, 2018 | Digital Marketing TipsMarketing Funnels explainedA Marketing Funnel is pretty much anything you do that promotes your product or service, your sales process. If washed-up properly, it should lead people to your door. If washed-up well it should all be a profitable exercise. But it does need some planning and measuring, rather than just a spray and pray approach. It is important to identify your target market, what their pain points are and where they hang out online. Why would they want to buy your product or service. And why from you? What difference will it make to them. You can create proprietrix ‘Personas’ to help you focus on the who and why. Nowadays, it is easier to measure the results of any investment, expressly in digital marketing activities. The idea of marketing funnels or sales funnels is to try and create the perfect merchantry generator, which relates to transaction density, increasing sales and margins. Nowadays funnels are moreover used to upsell products, during the transaction checkout.So the big idea is 1. to increase volume of customers 2. increase the stereotype spend of a consumer and 3. increase the lifetime value of a customer.You want to create sensation and encourage interest and an eventual a conversion or purchase plus repeat purchases. Your ‘funnel’ as such can get lots of people interested, but many will waif off withal the way through the process. This happens for a variety of reasons, price, availability of funds, a clunky website or interface, poor consumer service and so on. By the time a person gets to the marrow of the funnel the numbers are considerably lower. And here you need to be unceasingly optimising the conversion rates, as in helping people decide to contact you or buy something – a result.Typically you will use a website, blogging, SEO, landing or squeeze pages, Google Adwords or PPC, Social Media Marketing, perhaps influencer marketing and the old fashioned mediums of TV, Radio and Newspapers or Magazines. It involves creating engaging and useful or interesting content to promote through the various mediums, videos, guest posts etc. Likewise you want to get the technical aspects right, any transaction pages to be as simple as possible, contact forms, shopping carts and search filters.AIDAIt used to be simply explained in sales training as AIDA, the steps that people take, surpassing they wilt a consumer –  Awareness, Interest, Desire and Action. Nothing has reverted untied from the mediums we use.Sensation– this is the top of funnel activity, to wilt enlightened of your potential market and then make them enlightened of you or your product or service. Interest – then create some interest in what you have to offer, so if someone does a relevant Google search they will get information that you produce Desire – do something to make people want to buy, a special offer, a guarantee, a timely offer or limited time deal etc Action – and ultimately conversion by generating a sale and ideally repeat sales so that you alimony the customers you get on workbench You may end up with multiple definitions of a conversion for you, a sale, an enquiry, a sign up for a trial, a click through to a second page etc.Standard Marketing FunnelsA standard marketing funnel would usually contain some simple tools, but you do have to create these for your toolkit. So there is content megacosm involved to get reprinting and images and landing pages or forms etc. Whilst we use websites as a big part of the marketing funnels we create, you may not necessarily use one. We create a lot of content virtually the planning for a merchantry website and then the minutiae or build of a merchantry website and then the marketing involved in making it unhook leads.Here is a typical list of parts in marketing funnels. 1. An email wayfarers to launch the service or product offering – typically you could use Mailchimp or Active Campaign. 2. A sales page or sales funnel with all the relevant information well-nigh the offer – on your website or using something like Leadpages or plane a Facebook page 3. Remarketing – perhaps using the Facebook remarketing pixel or Google Adwords 4. An email wayfarers to move people forward through the process – again you could use Mailchimp or Active Campaign. 5. A sales letter – then you could use Mailchimp or Active Campaign. 6. Product sales page – on your website or using something like Leadpages or a Facebook page explaining the benefits and features of each product or service 7. Two or three videos sales reports – using Youtube or Vimeo and  Mailchimp or Active Campaign. 8. A checkout page with product upsell – on your website or using something like Leadpages or a Facebook page 9. An up-sell page – on your website or using something like Leadpages or a Facebook page 10. A lanugo sell page – on your website or using something like Leadpages or a Facebook page 11. Delivery pages – Realistically you are trying to explain to the vendee that you can unhook a return way in glut of any investment made by them. On your website or using something like Leadpages or a Facebook page.More well-nigh Marketing FunnelsSo your marketing funnel is everything you do to vamp customers. It includes every bit of advertising, every touch point, your livery, signage etc. Ideally, you want to plan your funnel, put some structure in to it and moreover be worldly-wise to measure results. You can read a lot increasingly well-nigh marketing funnels and sales funnels from people like Neil Patel or Mike Killen , where you can learn to create your own bespoke funnels. The same guys would moreover recommend that you unchangingly negotiate on deliverables, rather than the investment or the price. So make it well-spoken what you are offering, unravel it lanugo in to component parts of your offer. When someone says they do not have that budget, ask them which of these parts they want to remove from your offering. If we get a potential website client, we offer to plan the website, to diamond it, to develop it, market it, train the vendee and provide support services. So then the vendee can see the offering in parts and decide what they can do themselves. They may do some of the work in-house themselves or outsource elsewhere. But our rates remain the same.Conversion Rate Optimisation CRO from your Marketing FunnelsThis is simply the process of trying to get people through your marketing funnels to a point where they buy something or engage with you. The aim may be to get to a sale or it may be to get an visit or some other form of engagement, such as signing up for a trial or completing a survey. We might use Google Adwords to vamp visitors and then convert by getting them to submit their details to start a dialogue with us. Then we would ask them to well-constructed a short questionnaire, then armed with some relevant information to prepare for a meeting, we can meet, then we send a quote, then they invest. So we have a number of stages and conversion points during the process.Withalthe way we could lose people considering they are not ready to invest or are overawed by the value of work they will need to do or the value of the investment required to do a good job, or the value of time they personally need to commit to produce the required content. Much like having a filter, this helps us get the clients for whom we can definitely unhook value. They get to know us and evaluate us and see how little risk is involved. We would have goals or objectives withal the way to help potential clients make small commitments as we go, that lead to a final decision. As you progress through the funnel you can add value or show how you would add value. The chances are that you are doing this already, but is there any structure to it? Do you have a content library or matrix to use in your promotions? Do you have these emails formatted? Do you have landing pages, squeeze pages and thank you pages created? Is there a flow? Do your YouTube videos when up your mailshots or Facebook adverts? Is it all connected? If not, then it is time to squint at creating a proper funnel for your generating the right leads for your business, rather than just hope that merchantry will come in the door.  Facebook Twitter Google+ LinkedIn Search the Blog Search for: Recent Posts Why have a Website – Whats the point? 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