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Content Marketing - what is it?

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Content Marketing - what is it? 076 602 5505 or 086 2510117 hello@meanit.ie Facebook Twitter Google Facebook Twitter GoogleMerchantryWebsitesBusiness WebsitesStarterMerchantryWebsiteeCommerceCharity WebsitesGuide to Building a WebsiteDownload FREE WebsiteDiamondGuideWebsite SupportMonthly / Quarterly Website SupporteCommerce Monthly Website SupportWebsite Audit and ReportDIY – Monthly Checklist to doSupport – Ask a QuestionOur WorkBlogAboutOur ProcessFAQsTestimonialsIn The NewsPodcastContact Select Page Content Marketing – What is it ? by Michael MacGinty | Jul 6, 2016 | Digital Marketing TipsWhat is Content Marketing ? To this you can get many answers, but content marketing is basically nothing new, just the publication of information to generate sales or leads. Something, preferably shareable, to engage, entertain or educate. People have washed-up it for years, in older formats print, video or audio mediums, but often in just one outbound direction.The days of shouting out your message to get it seen or heard, are stuff replaced with the opportunity to have a two way conversation, or increasingly than two way, if you are good at it. You can encourage your potential customers to tell you exactly what they want or which questions they want answered.Content QualityUseful content, well presented, can show competence on your part and a desire to help inform your audience, to create Authority and build a brand. Some suggested rules include writing for the reader, good story telling. This is very much a Marketing function rather than a Sales function and one that should be guided by the requirments of the audience. What do they want to read or hear well-nigh ? Find out – Ask ?Unhookthe resulting content as Text, as Audio and as Video content. Use it on your website, in Forums, on YouTube, in Blogs, Podcasts and Webinars. Find out where your regulars searches for the answers you have to offer – then repurpose or unhook the answers in the relevant format.SEO – This ‘content marketing’ is now a key part of search engine optimisation as Google will no longer indulge people or digital marketers dictate the keyword or key term for a page, if they do not when it up with good useful engaging relevant content. This helps merchantry owners as they no longer need to depend on digital marketing techniques that they did not really understand. Paying some visitor a set fee to ensure you are optimised for your key words or terms is no longer the only option. Now you can use your website and overall web presence to show people what you do and why you are good at it.Tip: Create a Library of useful content on your website, curate it, modernize it, asking for suggestions as you go. By asking for suggestions, you will get the questions from your regulars well-nigh what they want. Then you get the opportunity to requite it to them. They are not coming to your site to buy anything, they are seeking the wordplay to a question. If you can wordplay it well, then what you have to offer may wilt of interest to the reader. But focus on answering the question and offering FREE no obligation “Tips” or guides. Do not plaster the content with “Special Offers” or “Buy Now” or “Only 12 hours left” sales messages. Offer links to other useful information, other guides, tips or self-ruling sheets. On each page, do have one or two simple unpretentious Opt In buttons, to a product or shop, but they should be there if required, rather than a focus on the page. No big forms looking for Personal details, no “In your Face” popups, no screaming sales tools. John Deere have washed-up this for generations in every medium known and they have a unconfined Community of followers, who know the products do as advertised and the potential proprietrix knows long surpassing visiting a showroom what each product can do, which problems they solve and how they operate, withal with Tips on how to get the weightier from the product, why it is largest than the competition and how it makes sense to own it.Publish:Withoutyou create the content, work on the platforms for dissemination, rather than the other way around. In some cases, you may want to talk to multiple personas in order to make one sale. If you are selling family cars, you may want to talk performance to a male proprietrix and safety to a sexuality buyer, logistics or specifications to one and repletion or styling to another. When a family decides to buy one car, they are really ownership two or more. Each participant in the ownership process of the car will select a model for their own reasons.  Audi recently promoted to women drivers by discussing how well they momentum in general, considering they could see that 80% of car purchases are influenced by women.Sharing – Content wordage channels – Share your content in Social, in LinkedIn, Twitter and Facebook, but squint to get found considering you are creating the weightier content. It is increasingly important than where you rank in Google for your profession. Your site could be seeming on Page 10 which is no fun, but if you get the Content Marketing right you will get found for specific relevant articles, if they are good enough. Content is now increasingly important than SEO or Link Building or Optimised MetaData, Keywords or registering with search engines or portals. Adblockers will midpoint that it is rhadamanthine harder to get seen through paid search, so good content is vital.Content is King – Long live the King !This is good news, so lap it up and get started with a Content Marketing plan. Talk to us if you need advice.Remember: The 5 C’s of Content Writing    Credible – In a low trust world, you want to squint real, so maybe get some wares published in Magazines or Online Forums of note 2.Well-spoken– use short sentences and paragraphs and bullet points, no big words or long sentences. 3. Concise – use as few words as possible and then squint to reduce that too 4. Compelling – It has to be of interest to the reader not the writer 5. Conversational – Talk as if you are chatting with a friend, make it you and make it real. People who like you will like what you write, your style, personality and tone. No, not everyone will like it, but you do not need everyone.Create a Steering Document – Plan the work and work the plan!Develop a Content Marketing plan, get intentional well-nigh content, be a plotter rather than a hamster, have a plan to develop and publicise your content that is relevant, informative, entertaining and worth the read.Unhookit via the right channel, to the right target market, at the right time, in the right format, be it mobile, audio, video, charts or a combination. Have your proprietrix personas, work out why they might buy and create inveigling content. Start with the end in mind. Ensure structuring throughout your organisation, so that the messaging is the same in all communications channels. Plan the delivery, use Hootsuite, be consistent.Facebook and Twitter are ‘Paid Channels‘ whereas your website is an ‘Owned Channel‘, so create all your content for your Home Base website first and radiate it out from there.Do an Inventory of your existing content, unravel it lanugo and then unhook it, remarketing or repurposing it as you go. One good ebook could wilt 100 Blog wares and 1000 tweets, stuff used in multi waterworks campaigns.Content may be generated by outsourced partners, but for most companies, the weightier content is or can be created inhouse, by people who know well-nigh the business, product or service.Mobile Content Marketing – the new challengeContent can be participative or crowdsourced, in that you can create useful content with suppliers or partners that will be lulu to your customers, maybe plane create good ‘Fat’ content. But, withstand in mind that increasingly and increasingly content is stuff consumed on a mobile or tablet, so how you unravel it up for wordage is important. Work from the mobile back, so create content that delivers on a phone first rather than on a website first, then for mobile – reverse the priority, as mobile is no longer playing second fiddle. Mobile Menu structure is crucial. When designing a site, start with a Graphic Mockup for Mobile,Tablet, palmtop or PC and a layout or wireframe for content and menu structure.CCPL – Content Cost Per LeadCCPL will evolve to measure the success of specific content in delivering leads so that a upkeep can be made misogynist for the Chief Content Officer and the team of Content Creators, who will wilt increasingly consumer centric rather than just creating increasingly advertising. It is time to engae, by stuff real, open, engaing and honest. Measuring the success of Content Marketing is a new must. Content consumers could be either potential customers or potential investors, employees or suppliers. Small companies can create unconfined stories that consumers and trademark ambassadors will lap up, then demand increasingly of the same, expressly hyper local content, which can rank higher than mass market content by global brands.“Buyers have reverted the way they buy, so sellers must transpiration the way they sell.” Michael MacGinty 2010 – this still applies, so, good well presented content can help buyers find what they want, wordplay their queries, thus helping them make the ownership visualization or offer feedback if they are not convinced.Some useful tools:Wordplaythe Public helps find useful trending terms in Social Insights Social Crawlytics find influencers – Social metrics Try Spruce Create simple images in seconds – platonic for social BuzzSumo – Find out which content works on your site and othersSymantic Web Symantic web and data sharing ways that the walls will come lanugo and Google will start seeing app content, which is important considering so many people are searching via app on their smartphone. This is a rencontre for Google, so they need to offer results from apps and any other source of data.Plagiarism – Do not be a copycat Many websites contain text that was copied from flipside website. This is plagiarism and Google recognises this copied content. As a result the website with the copied content will fall lanugo the rankings or closure to be indexed. If you want to trammels your copy, simply reprinting a line of the suspicious text and put it in Google search, using double “quotes” to indicate that you are searching for this “exact line” of text. There are loads of FREE checker apps and sites, but stave these honey pots as they will gravity loads of useless adverts in your face. Use Google itself to do your search. Be shielding who is unliable to add content to your website, considering if someone adds copied content, your merchantry will suffer. The same goes for images, if you use someones image, add a link and credit to that person. Having a student or digital marketer subtracting content can forfeiture your wealth, so be enlightened of who is subtracting what. As a unstipulated rule, if you have not created the content, then it is not yours. This image is from PinterestDuplicate Content If the content is copied from flipside site, then it may be plagiarised, but within your own site you may have content athat is duplicated. Google can se this as a way to manipulate or fool its bots, so you may be punished if you are deemed to be doing it. Having some of your own original content towards increasingly than once on your own site, will not rationalization an issue, if it makes sense on each individual page. Over use of key words or terms may be deemed as stuff indistinguishable content, so make good use of synonyms. For example web diamond could moreover be website diamond or website designing or webpage megacosm etc. If you do have to use excerpts of someone elses content, you can make these pages ‘no follow’ or let Google know this is not your content, perhaps add it as a print only document a downloadable pdf. Get your Digital Marketer to set this up for you.In Googles own words,” if your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is tabbed “canonicalization”.)Increasinglyinformation well-nigh canonicalization from Google.How To WriteUnconfinedCopy On For YourMerchantryAny Topic by Jackie EdwardsDo you know how much time users typically spend on your webpages? If the stereotype time spent on a page isn’t increasingly than a few seconds, you need to start working on developing largest copy. Learning to write engaging reprinting will result in a largest sensation of what you offer. You will be worldly-wise to connect with your audience, momentum increasingly traffic via backlinks, and sooner generate increasingly leads or sales.What MakesUnconfinedCopy?Great reprinting is something that should alimony you reading from start to finish. It should get a well-spoken message across, and readers should still get this message if they end up skimming through your content. There are a number of methods you can use to make your content easier to scan for Internet users. You could unravel it lanugo with subheadings, use bullet points or numbered lists, write with short sentences, and use images. Writing reprinting for the Internet is not the same thing as writing a book. There is no need to use long flowery language to get your point across.How To WriteUnconfinedCopyStart by getting to know your target audience. What are the topics your readers want to find out about? What kind of voice and tone are well-flavored to them? You should then pinpoint what will make your reprinting valuable. A page or blog post can unhook value by helping a reader make a decision, entertain them, or teach them something. You can learn to write unconfined reprinting by looking at examples of what you would like to achieve. You should start collecting pieces of writing that you finger are tropical to what you want to create.Alimonythem in a folder and go over them regularly. Pay sustentation to the techniques used by writers to organize their content, get their readers hooked, and get their point across.Delivering Value To Your ReadersDo some quality research surpassing you start writing. A good piece of reprinting should really add something to the discussion. If everything you have to say has once been published, you probably need a variegated topic. If you aren’t sure what to talk about, put yourself in your readers’ shoes. Ask yourself which problems they are trying to solve by reading your content. It is possible to write quality reprinting on any topic plane if you aren’t a professional writer. Take some time to familiarize yourself with your topic, remember that you are writing for an regulars with a short sustentation span, and make sure your reprinting is valuable to the readers. Facebook Twitter Google+ LinkedIn Search the Blog Search for: Recent Posts Why have a Website – Whats the point? 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